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PNG images: GoPro

A torch carried in relay by cross-country runners is used to light the Olympic flame which burns without interruption until the end of the Games. These torches and relay tradition were introduced in 1936 Summer Olympics by Carl Diem, the chairman of the event because during the duration of the Ancient Olympic Games in Olympia, a sacred flame burnt inside of the temple of Hera, kept in custody by her priestess.

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Founded as Woodman Labs, Inc, the company eventually focused on the connected sports genre, developing its line of action cameras and, later, video editing software. It also developed a quadcopter drone, Karma, released in October 2016.

In October 2016, before the release of "Karma" quadcopter drone, GoPro released the GoPro "HERO 5" and "HERO 5 Session"

The company was founded by Nick Woodman in 2002. He was motivated by a 2002 surfing trip to Australia in which he was hoping to capture quality action photos, but could not because amateur photographers could not get close enough or buy quality equipment at reasonable prices. His desire for a camera system that could capture the professional angles inspired the 'GoPro' name.

Woodman raised a portion of his initial capital by selling bead and shell belts for under US $20 from his VW van and, later, fashionable camera straps. He also received over $230,000 from his parents to invest in the business.

In 2004, the company sold its first camera system, which used 35 mm film. Digital still and video cameras were later introduced. As of 2014, a fixed-lens HD video camera with a wide 170-degree lens was available; two or more can be paired to create 360 video.

On June 4, 2014, the company announced the appointment of former Microsoft executive Tony Bates as President reporting directly to Woodman.

In January 2016, GoPro partnered with Periscope for live streaming.

After growing the number of employees by more than 500 in 2015, the company responded to weak sales in the fourth quarter by cutting about 7% of its workforce (100 workers) in January 2016.

At its peak, a share of GoPro was valued at $86, but on September 27, 2016, only $16.79.

In November 2016, the company announced it was laying off an additional 200 employees in an effort to reduce costs. The company also announced that President Tony Bates would be stepping down at the end of 2016. 270 more employees were laid off in March 2017.

Woodman worked on his first camera for two years after founding the company, eventually introducing the GoPro 35mm HERO in September 2004 at San Diego's Action Sports Retailer trade show.[32] In its first year GoPro sold $150,000 worth of products. In 2006 the company introduced its first Digital HERO, with 10 second video capability, and generated $800,000 in revenue. The following year GoPro sales quadrupled to $3.4 million.

In 2014, the company was selling the HERO3+ in editions of different colors. It was capable of filming in 16:9 aspect ratio, supporting 4K UHD video and 12MP still photographs. The HERO4 was introduced on 24 September 2014.